Want proof? I just Googled “content marketing tips” and got 150 MILLION results.
A recent study by Ahrefs found that 91% of content gets absolutely no traffic from Google1.
People who blindly tell you to “publish more”, “create longer posts”, or “switch to video”, want you to spend more time and resources creating stuff that almost no one will see…and ultimately won’t help your or your client’s business.
Asking you to “just write more content” to get more customers is like suggesting you should watch the 1996 blockbuster movie “Space Jam” every day if you want to play basketball in the NBA.
It’s advice that kind-of feels like a solution, and it’s sort-of related to the problem, but it isn’t helpful at all.
We have a better idea.
Most content marketing advice you find online isn’t really helpful because it doesn’t address the true purpose of content marketing.
Content marketing is about using content strategically to:
And to do that, you just need to answer this question:
That’s what the ClickMinded Content Marketing Framework is for.
You can create content that compels your users to go to the next step of your funnel by delivering a relevant message right when they are most likely to convert.
We believe this is a 10x more effective way to think about content marketing.
You don’t have to churn out as much content as you can, as quickly as you can.
You don’t have to hire writers, buy equipment to shoot HD video, or even start a blog.
You don’t even have to become an expert copywriter.
You can use the tools and resources you have right now.
ClickMinded is a series of online marketing classes. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to content marketing and not sure where to begin, our collection of content marketing templates is a great place to start.
If you're a YouTube content creator, make sure to grab our YouTube description template.
If you're planning a massive content marketing campaign, download our free content calendar template.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses include a 14-day money-back guarantee.
All courses include unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
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The ClickMinded content marketing course teaches you exactly how to create massively profitable content marketing campaigns as quickly as possible.
The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
Thank you for being a part of the ClickMinded family!