Massively grow any business with digital marketing SOPs.
The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
Heads up: Only the nerds are using ClickMinded.
I bet something like this has happened to you.
If you've been trying to find actionable content to help you grow your business or agency, this is how it usually goes:
1
You read a post about the SEO trends to look out for this year
2
The post suggests that you should check your site for technical errors
3
You decide to perform an SEO audit of your website (as recommended by the blog post)
4
When you’re supposed to start, you’re more like ¯_(ツ)_/¯
Swap “SEO” for email marketing, social media, or whatever other digital marketing channels—and that’s how most of the digital marketing content out there works.
That’s because most of the digital marketing content you’ll find online is not designed to help you grow your business…
…it’s just designed to get your attention.
In many ways, reading digital marketing blogs is no different from browsing Instagram or watching any of the 8 shows about the Kardashians.
Most digital marketing content is just cheap entertainment disguised as information.
This was a huge problem for us when we were growing our business—most of the stuff we read online was super generic or vague.
No one was sharing what we really wanted to learn: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
So we decided to do something about it.
We have spent hundreds of hours creating documents, walkthroughs, and templates to run complex digital marketing campaigns for our business.
These are our Standard Operating Procedures, or SOPs.
SOPs are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task with 99% accuracy.
- Want to hire a VA to run a link building campaign for your new blog? There’s an SOP for that.
- Need to implement events to track button clicks on your site? There’s an SOP for that.
- Wondering how to launch A/B test on your sales pages? There’s an SOP for that.
We create SOPs for everything in ClickMinded’s day-to-day operations. From small tasks that take a few minutes, to complex processes that have dozens of steps.
SOPs allow us to operate large and complex campaigns (like launching a product or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.
We quickly realized this is EXACTLY what we wished we had just a few months earlier.
With SOPs, you can easily scale your operations without spending more of your own time doing it
Easily delegate complex marketing tasks
Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.
Instantly offer new, high-ticket services to your clients
Follow proven processes to add new service offerings and close larger deals with comprehensive package services.
Drastically reduce time to train new employees
Use SOPs to get new employees up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.
Build repeatable systems that make money on autopilot
Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.
Increase client retention
Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!
Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.
What our users are saying
The SOP Library has saved us tons of time with its simple, step-by-step processes to follow. The SOPs are so streamlined, I can literally just hand them off and have whoever execute it.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me
As a one man agency, I used them to fill a lot of gaps in my own SOP's for assistants and contractors. Though my main use, and what attracted me to sign up, was learning new skills that other blog posts just didn't cover in enough detail. ClickMinded SOP's are like blog posts on steroids! Really useful and unique product.
Zach Toth
Founder - TothDigital
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team. I highly recommend any digital marketing manager review the ClickMinded guides and consider using their SOP library, no matter how experienced they are.
Mike Kennedy
Owner - Stikky Media
Here's what's inside the SOP Library
This is the most comprehensive digital marketing library of world-class digital marketing SOPs, designed to teach you exactly what you need to know, and help you execute as quickly as possible.
SEO SOPs
SOP 002: Perform an on-page SEO audit on a page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
SOP 011: Keyword research / Keyword Mapping
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.
SOP 012: Launching a Guest-Blogging Link-Building Campaign
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.
SOP 018: Perform on-page optimization on a WordPress post with Yoast
Use Yoast to optimize each page and blog post on your website to be easily found on search engines.
SOP 019: Launching an Infographic Link Building Campaign
Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site.
SOP 020: Setting up Google Search Console
Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin.
SOP 022: Youtube Video Optimization
Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.
SOP 026: Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.
SOP 027: How to perform a URL audit on your site
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions.
SOP 032: Create an automated search query report
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days.
SOP 041: Find on-page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
SOP 050: Migrating an existing WordPress website towards SEO-friendly URLs
Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better.
SOP 051: How to Implement and verify a 301 Redirect on a WordPress website
Implement and test 301 redirects on your Wordpress website and get rid of 404 errors or old content that is not relevant anymore.
SOP 055: How to Setup and Optimize an XML Sitemap
Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines.
SOP 057: How to Setup the Perfect Robots.txt File
Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to.
SOP 071: How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
SOP 076: How to perform a backlink audit on your website
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired.
SOP 077: How to Configure Search Console data in Google Analytics
Connect the dots by bringing Google Search Console's search data into Google Analytics, take advantage of Google Analytics' powerful reporting features and centralize your web analytics data in a single spot.
SOP 080: How to disavow harmful links to clean your backlink profile
Disavowing links is scary. One wrong move can kick you out of the search engine results page. Plus, it’s an extremely annoying and error-prone process when you’re doing it manually. This SOP is here to change that.
SOP 090: Reverse engineer your competitor's Backlink Strategy
Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.
SOP 092: Reverse engineer your competitor's Keyword Strategy
Discover a competitors’ most important organic keywords and analyze how well they're working for them.
SOP 100: Set up a new Google My Business account
If you serve brick-and-mortar businesses, you probably find yourself going through the process of starting a new Google My Business account from scratch.
SOP 101: Optimizing a Google My Business listing
If your agency provides GMB optimization services, this SOP will completely streamline the process of taking a business listing from mediocre to world-class.
SOP 102: Creating and managing a Google My Business Organization account
Obtaining access to a clients' listing and managing access is a major problem. Google My Business Organization was designed to solve this problem.
SOP 103: Perform on-page optimization on a WordPress post with SEOPress
Use SEOPress to optimize each page and blog post on your website to be easily found on search engines.
SOP 107: Perform on-page optimization on a WordPress post with RankMath
Use RankMath to optimize each page and blog post on your website to be easily found on search engines.
SOP 154: Keyword Research for Local Business
Research a list of keywords that are relevant to your business and inform your local SEO strategy.
SOP 155: Build Citations in Local directories
Build local citations and increase your rankings in local SEO results.
SOP 158: Collect and manage customer reviews for Google Business Profile
Collect and manage customer reviews to boost your Google Business Profile rankings.
SOP 160: How to conduct customer interview
Conduct in-depth interviews with customers to understand their behaviours, challenges, and why they buy from you.
Paid Advertising SOPs
SOP 006: Creating UTM URLs to Track Your Campaigns
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.
SOP 007: Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
SOP 010: Create a Facebook Ads Account using Business Manager
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.
SOP 013: Adding Google Ads Global Site Tag to a site (using GTM)
Perfectly add the Google Ads Global Site Tag to a site using Google Tag Manager.
SOP 014: Creating a Google Ads Account
Create a Google Ads Account that is ready to start running your first campaign and reach over 3.5 billion searches per day and 2 million websites on the Display Network.
SOP 017: Setting up Facebook Conversion Tracking
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking.
SOP 025: Adding Google Ads conversion tracking to a site (using GTM)
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
SOP 031: How to create a lookalike audience
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice.
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
SOP 061: How to launch a lead generation campaign with Facebook Lead ads
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.
SOP 062: Granting Access to Facebook Business Manager
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOP 063: How to manage user access for Google Ads
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.
SOP 068: How to add a Facebook Pixel to a Shopify Store
Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.
SOP 069: How to structure your Facebook Ad Account
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward.
SOP 070: How to select your Facebook Ads Campaign Objective
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.
SOP 073: How to apply a naming convention to your Facebook Ads Account
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool.
SOP 074: How to select your Facebook Ads Targeting
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account.
SOP 075: How to plan your Facebook Ads Campaigns
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
SOP 088: Reverse engineer your competitor's Google Ads Strategy
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
SOP 097: Verifying ownership of your domain in Facebook Business Manager
Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly.
SOP 098: Configuring your Facebook Ads conversion events
Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.
SOP 108: Installing the LinkedIn pixel on your site
Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.
SOP 110: Installing the TikTok pixel on your site
Add the TikTok pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.
SOP 112: Onboard a Facebook Ads Management Client
Make sure clients' needs and concerns are addressed so you can run ad campaigns as soon as possible.
SOP 114: Migrating Facebook Ad Accounts and Pages from a Personal Facebook Profile to Facebook Business Manager
Migrate Facebook assets such as Facebook Pages and Ad accounts away from Facebook personal profiles so that everything can be managed under a Facebook Business Manager account.
SOP 120: Perform a Facebook Ads Account Management Client Brief
Provide a high level overview of the client’s business and to provide a marketing guideline for the campaign strategy.
SOP 121: Facebook Ad Campaign Master Checklist
Handoff/outsource a checklist to any of your staffs and they’ll be able to execute a Facebook ad campaign from start to finish.
SOP 122: Create a Facebook Ads Creative Brief
Provide a high level overview and guidelines for your designers so they will be able to produce high quality creatives that fulfill the requirements of the ad campaign.
SOP 123: Create a Facebook Ads strategy proposal deck
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals.
SOP 124: Audit a Facebook Ads Account
Perform an audit on your team or client’s ad account to reveal the low-hanging fruits, and pave the way to a new media buying strategy.
SOP 126: Set up a LinkedIn Company Page
Create a new LinkedIn company page and successfully set it up for growth and engagement
SOP 128: Create a LinkedIn Ads Account
Step-by-step guide on how to set up a new LinkedIn ad account from scratch.
SOP 129: Granting Access to LinkedIn Ads Account
Grant contractors or agencies access to your LinkedIn Ads account without a hitch.
SOP 131: Set up a LinkedIn Lead Generation Form
Learn the best way to set up LinkedIn lead generation form and start collecting leads.
SOP 134: Set up a LinkedIn Lead Generation Ad Campaign
Step-by-step guide to execute a successful lead generation campaign on LinkedIn.
SOP 159: How to advertise on Google Maps
Advertise your local business on Google Maps to attract walk-in customers.
Analytics & Tracking SOPs
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 005: Installing the Facebook Pixel on Your Site
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.
SOP 009: Adding Google Analytics to a site (using GTM)
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 015: Excluding own traffic from Google Analytics
Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.
SOP 021: Setting up Conversion Goals in Google Analytics
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Google Analytics, and audit it to make sure that it is working as intended.
SOP 033: Verifying that you’re tracking subdomains correctly in GA
Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.
SOP 035: Displaying subdomains in your Google Analytics Reports
Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains.
SOP 036: Setting up cross-domain tracking with GTM
Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics.
SOP 046: Adding Google Analytics Annotations to keep track of business events
Add an annotation to Google Analytics and ensure that you have a solid log of what happened in your business and when, allowing you to better interpret the data.
SOP 049: Implementing and Analyzing Heatmaps on your Website
Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site.
SOP 067: How to add Google Analytics to a Shopify Store
Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website.
SOP 079: Create Quick and Beautiful Google Data Studio Dashboards and Reports
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business.
SOP 082: Set up Google Analytics alerts to monitor your main KPIs
This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day.
SOP 089: Reverse engineer your competitor's traffic sources
Discover competitor's traffic sources data and summarize your findings into an audit report.
SOP 094: Setting up Pinterest Conversion Tracking using GTM
Get ready to launch and scale your Pinterest Ads, this SOP will take you through the easiest way to setup Pinterest Ad Tracking on any website with the help of Google Tag Manager.
SOP 095: Setting up Twitter Conversion Tracking using GTM
Twitter Conversion tracking has never been made this easy, this SOP covers all the steps and tools you need to set up or audit Twitter tracking in 15 minutes.
SOP 111: Installing the SnapChat pixel on your site
Add the Snapchat pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.
SOP 125: Create an Automated Facebook Ads Report
Create an automated report for your campaigns that you can share with your clients or team.
SOP 163: Set up Google Analytics 4 account
Set up a Google Analytics 4 account from scratch
Social Media SOPs
SOP 023: How to create social posts from a blog post
Bring more visitors to your blog posts and publish better content on your social media accounts.
SOP 028: Add social sharing links to your site
Easily add social sharing buttons to any website, so that your website visitors are able to easily share your content on their social channels.
SOP 040: Automate sharing your latest WordPress blog on social media
Set up an automated process of sharing your newly published Wordpress blog posts on your social media accounts, this will save you time and keep your audience engaged.
SOP 042: How to get traffic from Quora
Draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora.
SOP 043: Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
SOP 044: Starting a social media calendar
Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"
SOP 056: How to Setup a Social Listening Campaign
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way.
Operations SOPs
SOP 008: Initial WordPress Setup
Perform initial setup of your new WordPress.org site in an SEO-friendly way and ensure that pages are correctly indexed, understood, and displayed on search engines.
SOP 024: Install Sumo in any site using GTM
Unlock a whole new set of marketing tools by installing Sumo on your website using Google Tag Manager, and grow your email list and revenue.
SOP 037: Getting started with team password management
Set up a reliable tool for managing and sharing secure passwords among your entire team and be able to create different passwords for each account effortlessly and securely.
SOP 053: How to backup and restore your WordPress website
Successfully implement a backup solution for your website that allows you to always have a backup on hand, and recover from possible errors.
SOP 058: How to Optimize WordPress to Speed Up your Website
Optimize your current WordPress setup and content for faster page load times.
SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, Google Tag Manager and Google Optimize)
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what.
SOP 065: How to add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.
SOP 066: How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website
SOP 083: How to setup most tools on your website using GTM
Almost every third-party marketing tool nowadays requires a snippet of code to be added to your website, this SOP takes you step by step on how to do it.
SOP 104: Set up Mailgun Integration on GoHighLevel
By the end of this SOP, you will have a functional email API service inside the GoHighLevel portal to ensure the successful deliver your emails.
SOP 106: Set up Twilio Integration on GoHighLevel
By the end of this SOP, you will be able to receive voicemail and send SMS campaigns for all of your clients through your own Twilio phone number.
SOP 115: Granting access to Google Search Console
Grant access to Google Search Console account to a new user so they can monitor your website’s performance in Google search.
SOP 116: Granting access to Google Tag Manager
Grant access to Google Tag Manager account to a new user so they can add a pixel or other code to your website.
SOP 117: Granting access to Google Analytics
Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site.
SOP 118: Granting access to WordPress Site
Easily and safely manage access to your WordPress site for employees, freelancers, and VAs.
SOP 135: White-label ClickMinded SOPs
Easily white-label our SOPs to share with your team or clients.
SOP 161: How to create a Buyer Persona
Create a buyer persona based on real customer feedback and data
Email & Content SOPs
SOP 001: Basic Email Testing
Simple, repeatable steps to verify that new email campaigns are sent without obvious errors, its content is displayed properly, and it has no broken links.
SOP 016: How to create awesome blog posts outlines
Create high-quality content that attracts users to your website, provides them the information they need, and converts them into customers.
SOP 029: Set up an amazing welcome email with MailChimp
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers.
SOP 030: Grow your email list with a content upgrade popup
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot.
SOP 034: Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
SOP 039: Sending bulk outreach emails with Gmail
Set up a system that will allow you to send bulk outreach emails directly from your Gmail and easily send customized emails to multiple addresses.
SOP 048: Creating an email address with your own domain name
Create an email address with your own domain name and contact clients and partners using a professional, branded email address.
SOP 052: How to create editorial guidelines for guest bloggers
Set up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site.
SOP 086: Reverse-engineer a competitor's Email Marketing Strategy
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
SOP 093: How to Find Anyone's Email Address
Finding a prospect's email address is a tedious process and usually requires some next-level of spy work. We've created a step-by-step process to easily find anyone's email address online.
Sales Funnels SOPs
SOP 047: How to Create a Leadgen Landing Page
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms.
SOP 059: How to Setup Google Optimize to run A/B tests on your Website
Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.
SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website
Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not, based on actual data.
SOP 072: How to prioritize your funnel initiatives
Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later.
SOP 084: How to Map Your Sales Funnel
Map your sales funnel in no time for free with ClickMinded's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients.
Downloadable Templates
Template 001: SEO Audit Worksheet
A comprehensive 23 step worksheet to audit any page on your website that goes through on-page, off-page, and technical optimization.
Template 002: UTM Builder
Effortlessly track how your marketing efforts are performing by using this customizable automated UTM Generator and start using UTMs in seconds.
Template 003: Guest Blogging Link Building Campaign Control Sheet
Easily execute and keep track of your guest-blogging link-building campaigns.
Template 004: Guidelines for Content Repurposing
A simple template to outsource content repurposing to freelancers.
Template 005: Popular Content Analysis Worksheet
A simple template that will allow you to quickly analyze your competitors content at a glance, using specific measurable metrics.
Template 006: Blog Post Outline
Create a comprehensive blog post outline that makes it easier to create high-quality content.
Template 007: Infographic Link Building Campaign Control Sheet
Easily execute and keep track of your infographic link-building campaigns.
Template 008: Google Analytics conversion tracking decision tree
An extremely easy to follow flowchart that will quickly lead you to the most efficient and accurate way of tracking your Google Analytics goals.
Template 009: Social Media Distribution Worksheet
Plan the distribution of your content across different social media channels.
Template 010: Resources Page Link Building Campaign Control Sheet
Easily execute and keep track of your resource-page link-building campaigns.
Template 011: URL Audit Worksheet
Keep track of your site's URLs and easily identify opportunities to optimize.
Template 012: Editorial Calendar Planner
A simple template that will allow you to strategically plan and brainstorm your content initiatives across your organization and make sure they remain relevant and are delivered on time.
Template 013: 80/20 Site-Wide On-Page Optimization Worksheet
Use this worksheet to save time and optimize the content that represents the biggest traffic opportunities.
Template 014: Social Media Audit Worksheet
Use this worksheet to quickly identify growth opportunities across your social media channels.
Template 015: Social Media Calendar
Create a bulletproof social media calendar for Facebook, Instagram, Twitter, Youtube, and Pinterest and never worry about what to post on any given day.
Template 016: Landing Page Creation Briefing
Use this detailed template to request new landing pages from your designers. When they're done, go through the included 24-step checklist to make sure that it's ready to go.
Template 017: Clickmap & Scrollmap Diagnosis Cheat Sheet
This cheatsheet will turn you into an overnight expert that easily identifies UI/UX issues that are identifiable through clickmaps or scrollmaps.
Template 018: Scrollmap & Clickmap Insights Log
Start using this template whenever you're collecting new scrollmaps or clickmaps and build a massive library of knowledge that is accessible at a glance.
Template 019: Editorial Guidelines
Use this template to create comprehensive editorial guidelines for guest bloggers that want to contribute to your website.
Template 020: Sitemap Designer Worksheet
This spreadsheet will let you flawlessly design how your sitemap should look like, and make sure you don't miss any important details that could lead to subpar indexing.
Template 021: A/B Test Documentation Spreadsheet
Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you've been running on your business.
Template 022: Google Ads Manager Account Structure
Tweak this visual template to design and share the perfect structure to manage user access for your Google Ads accounts.
Template 023: Facebook Ads Campaign Planner
Plan how your Facebook Ads campaign will look like, afterward send it to someone to implement it in Ads Manager for you (or do it yourself.)
Template 024: Facebook Ad Account Structure
Edit this visual template to perfectly design a complete blueprint of how your Facebook Ad Account will look like.
Template 025: Link Opportunities Worksheet
Identify massive link building opportunities for your existing content.
Template 026: Growth Strategy Template
Use this template to easily determine which growth experiments to tackle first and which ones to abandon or leave for later.
Template 027: Naming Convention Generator & Cheatsheet
Massively transform the way you do Facebook Ads, by generating smart names for your ads and open up the door to a whole new world of strategies and reports.
Template 028: Funnel Designer Tool
Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.
Template 029: Disavow File Generator
Easily create a disavow file to upload to GooGle Search Console.
Template 030: Google Analytics Alerts Planning Worksheet
Lay out a comprehensive plan to set up alerts for your business' most important KPIs.
Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet
Use this template to reverse-engineer your competitors' backlinks and plan your own link building strategy.
Template 032: Organic Keyword Reverse Engineering
Discover your competitors' organic search strategy by reverse-engineering the keywords generating traffic to their sites.
Template 033: Backlink Audit Worksheet
Perform a comprehensive audit of your backlinks and identify potentially harmful links.
Template 039: Onboarding Email Template for Facebook Ads Clients
Use this email template to onboard new clients and easily obtain all the informartion and account information you need to get started as quickly as possible.
Template 046: Local Keyword Research Template
Use this spreadsheet to generate a list of keywords that are relevant for your local business.
Template 047: Customer Service Response Template
Use this email template to effectively manage customer complaints and feedback.
Template 048: Customer Outreach Email
Customer email outreach templates to secure customer interviews.
Template 049: Customer Interview Script
Make smarter business decisions based on customer insights using this interview script.
Template 050: Buyer Persona Template
Create a buyer persona based on real customer feedback using this persona template
SOP Recipes
Recipe 001: Writing SEO Friendly Blog posts that Convert
Follow this simple 3-step recipe to start writing SEO friendly blog posts that rank on search engines and help you achieve your business goals.
Recipe 002: Rank existing content
If you feel like growing your organic traffic but don't really feel like writing new content then this recipe is for you.
Recipe 003: Get ready to run paid ads on Facebook
This recipe will take you by the hand through the process of creating and setting up your ad account, to properly tracking all your website conversions.
Recipe 004: Launch a new Facebook Ads campaign
This recipe can be performed and repeated every single time you want to launch a new campaign.
Recipe 005: Set up an A/B test tool on your website
Start putting in place a repeatable, efficient, and statistically significant process that allows you to make careful data-driven changes to your user's experience, even if you haven't set up an analytics tool yet.
Recipe 006: Quickly generate leads without a landing page
This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet.
Recipe 007: Add a lead generating popup to a website
More than 95% of the people that get to your website leave without buying a single thing from you. Give them content they love for free, and they'll give you their email so that you can keep in touch.
Recipe 008: Set Up Google Analytics tracking on a website from scratch
This recipe is without question the fastest way to go from zero to hero with Google Analytics and perfectly track your traffic on any website.
Recipe 009: Launch a WordPress blog for your business
Follow this recipe only if you want to do your future self a favor today. It covers all the important bits and pieces that you will need in order to sustainably grow your business.
Recipe 010: Send bulk personalized outreach emails through Gmail
If you have enough time on your hands to write unique, and truly personalized emails every time you are doing email outreach, by all means, skip this recipe—this one isn't for you.
Recipe 011: Kick-off your content engine
Follow this recipe to go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.
Recipe 012: Setup the basic SEO technical foundations for your blog
If you've never put a serious effort into on-page SEO, chances are you've got a lot of low-hanging fruit laying around. Get back up to speed with this recipe today.
Recipe 013: Build links for existing content
Follow this recipe to identify your ideal target keywords, identify link opportunities, and implement a method that is not only scalable but maximizes your chances of acquiring those links.
Recipe 014: Get ready to run paid ads on Google
This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are setting yourself up for success right from the start.
Recipe 015: Generate leads with a landing page and Facebook Ads
The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer.
Recipe 016: Create a Facebook Ads Strategy
If you've always wished for a process that constantly generates world-class Facebook Ad strategies along with its resources and deliverables, this recipe is the one you've been waiting for.
Recipe 017: Apply a naming convention to your marketing data
If you're already tracking your traffic using Google Analytics or analyzing your reports on Facebook Ads Manager, your naming convention can make or break your analysis.
Recipe 018: Prioritize and Run A/B tests on your website
Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.
Recipe 019: Tighten up your account security
If access to your accounts isn’t properly managed, you can easily lose track who has access to critical information and tools for your or your clients’ business, while also being more vulnerable to hacking.
Recipe 020: Kickstart your social media presence
No matter your niche, chances are your customers are present in at least one social platform, it’s important to make sure they are being heard, replied to, and that they interact with the content and messages that you put out.
Recipe 021: Perform on-page optimization on your website
Follow this recipe to be sure that you’re getting the best chance at ranking in Google search results.
Recipe 022: Recover abandoned carts through paid ads
Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.
Take a look inside one of our SOPs
Introducing the ClickMinded SOP Library
Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.
Step-by-step walkthroughs
Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.
White-label branding
Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.
Always up-to-date
Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.
Editable, customizable, brandable
All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.
More testimonials from happy customers
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant
Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale.
I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
Chris Rodriguez
Owner - iExcel
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Frequently Asked Questions
ClickMinded is a digital marketing training used by over 8,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.
It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible
Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.
Yes! We actually encourage you to download and make edits to our SOPs.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All of our products include a 14-day money-back guarantee.
Cool. Shoot us an email: [email protected]
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